(about) Graphic Design (projects)

Fulano Mengano

Visual identity
At Estudio Gerundio
Year: 2015

Fulano Mengano is a Spanish expression used to refer to two people; ”that one and the other”. These two are Xavi and Martí, two friends who decided to open up their own restaurant in Barcelona so they could do what they like most, cook. Fulano Mengano is a humble space where one can taste local cuisine straight from the market and of excellent quality.

Fulano Mengano’s corporate identity is guided by the owners, who wanted a simple design, with a simple message that could be both direct but personal. The illustration are done by hand to achieve an imperfect style, whilst communicating a strong culinary message. After much decision with the owners, we came to the conclusion that the design had to be simple but strong in conveying an authentic and real culinary message.